It’s a hip thing to do these days: craft beer gatherings. This weekend I was at a beer festival where my boyfriend and friends were serving their home-brewed beers (festival: Planet Oedipus). And yes, lots of people with beards were there. Attending such a get-together reminded me of the event I organised together with Studio BAR in late 2015 where we managed to combine our two favourite things: graphic design and delicious beers!
Bringing together with a fine selection of superstar brewers, we literally shone the spotlight on their excellent beer labels for a change. Having brewers defend their artistic choices instead of their taste buds made for an interesting change in atmosphere. In fact, the brewers commented they liked interacting with the other brewers about something other than beer. It was a refreshing and delicious event.
The poster for the event was lovingly and laboriously cut and pasted together from quite literally hundreds of VEDETT beer labels, and is most definitely a one-off.
A big thanks to Maallust, The Butcher’s Tears, Two Chefs Brewing, Oedipus, BOYS BIER, Amsterdam Brewboys, and of course VEDETT for showing up in person(s) and supporting the event.
Brain & Guts 